The cloud consolidates its growth within the IT budgets of companies, largely driven by Generative AI, Machine Learning and Deep Learning. This is highlighted by Eraneos, formerly Quint, in its Report on the Cloud Market in Spain. This is confirmed by the managers surveyed, who anticipate that together with the use of the cloud for business applications and cloud computing itself, they will be the solutions for which they most it is going to bet in the next two years.

Generative AI

“Generative AI has entered this classification for the first time and has come to occupy the second position among the most demanded uses, due to the strong explosion of this technology that requires infrastructure and software in the cloud,” explains Eduardo Martín. Head of Sourcing and IT Advisory at Eraneos, one of the study authors.

cloud growth

According to the data presented, approximately 49.2% of the companies plan to increase their investment by 20% or more compared to the current year. This confirms the continued importance of cloud usage, which is estimated to reach €3.7 billion by 2024.Another outstanding data is the average investment in the cloud. According to the research, 50% of large companies already allocate more than 1.2 million euros to the cloud, making it one of the most important items in their technology budgets. In addition, companies with greater maturity in the cloud and that have implemented financial management mechanisms (FinOps) have experienced a 15% increase in their ability to save. This means that a total saving of approximately 1,300 million euros is estimated in the current year, according to Javier Nogales, an Eraneos consultant and one of the authors of the study.

The large established providers

Regarding the main cloud infrastructure providers in the national market, the same situation as in previous years remains, with the three big players in the first places: Amazon Web Services (AWS) leads with 90.3% of satisfied or very satisfied customers, followed by Microsoft Azure with a satisfaction level of 87.5% and Google Cloud with 80%. However, this year the growth of Oracle Cloud Infrastructure stands out, with an increase of 12 points compared to the year above and timidly approaching the three main providers.The sustainability associated with the cloud is also gaining importance in the choice of providers. Six out of ten large companies consider this criteria when selecting their cloud partners.