Wed. Sep 27th, 2023

Collecting information from users respecting the new Organic Law on Data Protection (LOPD) is one of the main challenges faced by companies on the Internet, despite the fact that it has been in operation for 5 years. have had to change the way in which they collected data, informing those who access their website in a clear and transparent way about the use they will make of the information they collect. “Only in this way can fines be avoided, such as that the European Union imposed 50 million euros on Google for its lack of transparency and information”, recalls Antonio Molina, CRO of Qualifio.

5 tips to comply with the data protection law

Companies, along with their marketing departments, should consider the following guidelines when collecting information from their users: It’s all about consent. Collecting the consent of those who access a website is more difficult than it seems, above all, because authorization is not only needed with regard to the processing of personal data, but consent is also needed to be able to contact with users via email. Therefore, it is important to make it clear to the user what their information will be used for and request these two types of authorizations. From Qualifio, they recommend requesting these consents through opt-in when accessing the web and, remember that consent must be given freely and it must also be easily withdrawn.

These are the five tips to keep in mind when complying with the data protection law in your marketing campaigns

Right to access data. It is essential to notify users that they have the right to access all the information that has been collected from them. In the event that a user asks you to access their data, you must send them a detailed copy of everything you have collected about them and you must inform them about the way in which you are using their data. Right to be forgotten. The user has the right to request that their data profile be deleted at any time they wish. In the event that this happens, you must delete all the information you have about the person. Right to be informed. Users have the right to know how their data is processed, so it is important to make it clear what it is used for and how the company intends to use it once they have it. A good way to communicate all this is through the privacy policy. Appoint a data protection officer. It is recommended that, in your company, you appoint a person who is in charge of data protection so that he is aware of the requests made by users and, also, to solve any problem that may arise regarding privacy. and have full control of the information.

By Alvaro Rivers

Award-winning student. Incurable social media fanatic. Music scholar. Beer maven. Writer.