Wed. Apr 17th, 2024

The public cloud business once again confirms its annual growth and, according to a recent Microsoft report, it will double its current size in the next three years, to exceed 8,000 million euros in Spain in 2026. On this, Keepler Data Tech has released the 6 major challenges that public cloud providers will have to face in 2023, in order to continue responding to the needs and demands of users. “During 2023, the main cloud providers will seek to consolidate and improve the services that they offer to their clients, while they will explore new business avenues in markets where their presence was not so significant before,” says Pablo Valiente, Principal Cloud Architect at Keepler Data Tech.

6 public cloud challenges

The key challenges for public cloud providers are:1. The coexistence of data and applications on the platform. Data is the most valuable digital asset of the modern organization and, throughout this year, the need to provide companies with a complete platform that provides all the necessary tools to work with this basic resource (intake , transformation, exploitation, forecasting, enrichment…). Once the horizon of migrating data to the cloud is over, it is necessary to know how to exploit it and obtain its maximum value, beyond simple reporting. With the current offer of services (SaaS), the great challenge of cloud providers is to retain the loyalty of large companies and prevent them from leaving their platform, to look for new functionalities that they do not have.2. Sustainability. The major public cloud providers are aware that their actions have an immediate impact on the environment and are taking steps that promote sustainability and emissions reduction (AWS, Azure, Google). Especially, in two directions; on the one hand, seeking the energy efficiency of the physical infrastructure and data centers. On the other hand, users and customers of those deployed services are being encouraged to plan and deploy their infrastructures, with efficient models and designs, with a significant impact on sustainability.

These are the 6 big challenges that public cloud providers will have to face this year

3. Artificial Intelligence. The clear bet of 2022 was Artificial Intelligence, but an Artificial Intelligence integrated in a transparent way in the different cloud services. In 2023, cloud providers will continue to bet on this technology, taking the functionalities it provides a little further and making its adoption easier. For example, a recently launched service is the Microsoft AI Builder that provides AI templates on the Power Platform, to streamline business processes without the need to write code. This service uses AI and Machine Learning to create applications in a much smarter and more effective way.4. Booming in the industrial sector. The cloud will continue to expand its scope of work, reaching sectors considered rigid for cloud providers, such as industry, which requires very specific processes and services depending on their activity. It seems that, during 2023, the industrial sector will be a new focus of business for cloud providers and it is likely that new services will be presented or features added to existing services, seeking to improve the offer to the industrial world.5. Focus on security services. The fact of migrating to the cloud brings many benefits in terms of scalability, process optimization and costs, but it also carries an increased security risk if the workloads are not well designed. The security requirements for companies are increasingly demanding, which is why each company develops its own security mechanisms and protocols to guarantee the security not only of its clients, but also of its employees and processes. In this scenario, the main cloud providers will dedicate resources and efforts to extend their security services and their compatibility with internal services. The collection, storage and exploitation of this sensitive information will also be a priority.6. FinOps. Making efficient use of cloud services not only implies obtaining the maximum performance in architectures or being sustainable, it also implies being cost efficient. Cost efficiency means carefully choosing the services and features to use to carry out a set of good practices that allow us to reduce the bill at the end of each month, without prejudice to the performance and functionality of the solution that is being deployed.

By Alvaro Rivers

Award-winning student. Incurable social media fanatic. Music scholar. Beer maven. Writer.