If Dell wanted to attract as many customers and partners as possible with its Dell Technologies Forum, it succeeded. With a spectacular staging that is not usually seen in events that take place in Spain, the company put all the attendees in their pockets. To begin with, a great success: it changed the usual formula of the agendas of this type of Congress. The morning aimed at leisure through a groundbreaking gastronomic formula and attractive parallel sessions and talks, in addition to giving prominence to the different stands that normally only achieve prominence in coffee breaks, to start the main course from noon with the main keynote. Behind all that successful packaging was permanently hidden the concept of innovation that flooded the entire hall 2 of Ifema in Madrid. And that was the element of the main keynote, not boring, by the way, and in which the general director of Dell Technologies in Spain, Ricardo Labarga seemed to be in the sauce of it. With a full auditorium, the head of the company made a plea in favor of business innovation in order to achieve the objectives that each company sets: “Some companies will need to implement a multicloud strategy delivered as a service; others will need to focus on providing their employees with smarter technologies to empower and protect modern work models. Some will also need to design next-generation software-defined data centers, or perhaps enable AI decision-making at the edge. Dell Technologies can help every business find the innovation they need to help them achieve their goals.”
Dell Technologies Forum put attendees in their pockets with a groundbreaking proposal and with innovation permanently floating in the air
The exhibition area, made up of 32 stands in which Dell Technologies and its partners presented their proposals for solutions and services to the attendees, as in the 28 sessions that revolved around four fundamental areas:Multicloud & aaS: 76% of organizations are already Multicloud, and the figure is expected to reach 86% within the next 2 years. But the complexity of today’s cloud environment can bring increased data and operational silos, new productivity and security challenges, and unpredictable costs or unplanned bottlenecks that limit agility. To overcome these challenges, Dell Technologies is committed to creating a broad ecosystem of cloud software and services. According to Ricardo Labarga “we want to take our software and our services to the main public clouds, as well as to private data centers. To do this, we have partnered with the main hyperscalers (Amazon, Azure, Google), and with cloud stack providers (VMware, Red Hat).”In addition, Dell Technologies also provides simplified experiences thanks to its APEX proposal, which allows managing clouds as a service and aligning technology with the specific needs of the business, which provides agility and flexibility. “For us, the cloud is an operating model, not a place. It is more than a single virtual data center, it is a set of distributed infrastructures that work together, and this is the reality of Multicloud that we had foreseen”, concludes Labarga. Future of the Job: The work model is going to be hybrid and the PC will continue to occupy an important place as a workspace and connection with the world, but it will also be key in the entertainment or in the purchases of the users. Dell Technologies is constantly innovating to improve its offer of PCs, which now incorporates technologies solutions aimed at increasing performance, collaboration and improving connectivity with 5G. Modern Data Center & Edge: Edge computing generates immediate and essential value. Leveraging Edge Computing, it is possible to process data that would normally take up too much to move to a data center or the cloud, that needs a close real-time response, or that has specific privacy and security requirements. With the Project Frontier initiative, a platform of software to operate at the edge, Dell Technologies will help organizations simplify, optimize and scale their applications at the edge securely. In addition, the company has expanded its portfolio of solutions and products for the Edge, which includes tablets and laptops built for complex environments; high powered workstations; servers and storage products that help organizations process data to generate knowledge at the speed that each company needs. Security: For Dell Technologies, the infrastructure and the applications that are installed on it are key to both prevent and recover from a attack. In this sense, Dell Technologies provides three fundamental elements: A Zero-Trust architecture, which guarantees that all elements have passed specific security controls to ensure that they are reliable, both at the server, network, storage and information protection levels. Some applications that are also Zero-trust, so that all organizations can install them without danger. Mechanisms for recovery after a cyberattack. Any disaster recovery structure will not be complete if it does not include a cyber-recovery solution to achieve cyber-resilience, that is, being able to recover when the disaster is a cyber attack.