Fri. Dec 8th, 2023

Pure Storage, the pioneering technology company providing the world’s most advanced data storage technology and services, today announced its sustainability breakthroughs, helping customers dramatically reduce energy consumption and environmental footprint. Sustainability has been part of Pure Storage’s DNA since its inception as an innovative and disruptive company in the storage industry. As sustainability and energy efficiency have become more important to organizations around the world, Pure has continued to invest to help its customers achieve their energy reduction and environmental goals.

PureStorage. Pure1

The new Pure1® Sustainability Assessment gives customers insight into their environmental impact and proactively suggests optimization opportunities. Its functionalities include: ● Analysis of energy savings: Pure1 shows the energy consumed compared to the nominal energy load of the device. Customers can monitor the power consumption efficiency of an entire fleet or by data center, at the individual array. ● Monitoring of greenhouse gas emissions: Pure1 provides direct estimates of carbon use based on energy consumed. ● Evaluation: Customers can use Pure1 to evaluate how to improve energy efficiency by measuring watts per unit of readable array data. ● Recommendations: Pure1 provides proactive information and guidance on how to improve your direct carbon footprint. In addition to providing new sustainability tools, Pure continues to improve its core products to make them more sustainable. With the launch of the FlashBlade//S™ family of products, Pure offers more than twice the energy efficiency of previous versions. Thanks to unique design decisions – including DirectFlash technology, software built for flash, constant deep compression, and Pure’s Evergreen architecture – both FlashBlade and FlashArray can achieve power savings like no other competitive storage system on the market.

Pure Storage Expands Sustainability Leadership


Since submitting its first sustainability results in March 2022, Pure Storage has already performed in-use sustainability analysis using the Life Cycle Assessment (LCA) formula across its entire portfolio of storage arrays, including the new FlashBlade//S. Pure provides: ● 84.7% direct power savings vs. competitor all-flash technology for FlashArray//X™1. ● 80% direct energy savings compared to a competitor’s all-flash system for FlashArray//XL™. ● 75% direct energy savings vs. a competitive hybrid system for FlashArray//C™. ● 67% direct power savings vs. legacy competitor all-flash for FlashBlade//S newflash. ● 60% direct energy savings vs. competitive all-flash for FlashBlade//S As a customer-first organization, Pure Storage is focused on making a real and immediate impact in reducing its environmental footprint. “Our mission at Cengage Group is to make education available to all students by offering accessible and affordable digital educational resources and solutions. Running our organization on Pure Storage’s FlashArray, FlashBlade, Pure1, and Evergreen//One™ has enabled us to significantly improve storage performance and data accessibility, which are necessary to fulfill our mission, as well as It has made us save space, energy and refrigeration. We have actually been able to reduce our total storage footprint by 80% and double or even triple the performance of our previous storage systems.” – Jim Chilton, CIO of Cengage. “Pure’s FlashBlade has helped us make great strides in supercomputing projects at NTU. It has also freed up computing resources and allowed us to optimize the use of rack space, which in turn has improved power consumption and cooling efficiency. With Pure Evergreen//Forever™, we also anticipate a very positive environmental benefit, as we won’t have to make total hardware changes to upgrade technologically.” — Alvin Ong, director of information systems at Nanyang Technological University in Singapore. “Pure’s FlashStack has enabled us to easily cope with increased workloads to meet customer demands. In addition, we have gone from 12 to 3 racks, reducing energy consumption from 5,000 W to 1,100 W. We are very proud to have achieved this incredible environmental impact.” — Héctor Romero, senior systems engineer at Barfoot & Thompson. As a company that has been mapping Britain in extreme detail for over 230 years, it’s no wonder the environment is really important to us. Our maps are used by both walkers and emergency services, and being able to offer that service while reducing our energy use, carbon emissions, and data center footprint is a key goal for us. Pure has enabled us to achieve all of these goals and we are delighted with our collaboration.” — Lloyd Clarke, Head of Virtualization at Ordnance Survey.

By Alvaro Rivers

Award-winning student. Incurable social media fanatic. Music scholar. Beer maven. Writer.