Social networks and young people facing the digital challenge. There is a phrase that says: “What happens in Vegas, stays in Vegas and what happens on Twitter… stays forever on Google.” The future of social networks is difficult to predict because Web 3.0 is its natural evolution and we can hardly draw what this new experience will be like. Possibly we will talk about a new concept of Social Networks 2.0 because we talk about more immersive and attractive experiences, where the leading role will focus on the data, especially in relation to the intrinsic value of our own data happily poured into the networks, well for the desire for protagonism, or ignorance of their value. the true gold of the 21st century. Much remains to be defined, but it is going to be essential to readjust the legislation, something that is increasingly urgent, since technology is always ahead and it seems that our legislators have not learned their lesson. It is high time that you look at what is happening around you and do not put a bandage on the wound when the damage is irreversible. Any post, news or comment that is spilled on social networks in a malicious way, it does not seem reasonable that it goes unpunished. It would be necessary to tackle through different channels, so that it is not free to invent a hoax and that it does not have punishable consequences.
Young people must be made aware and informed of the dangers they run for being an active part and transmitter of false news. For them, television is a product of the past and they do not even remotely consider it a means of information, but rather, at most, a good support for watching series on different platforms, simply because they speak the same language: the digital language. Young people have already taken the step to create a new identity with the so-called “Mute Generation” the one that considers smartphones as a device that is used for everything, but forgetting its main function: “talking on the phone” something certainly baroque for them. The current challenge is to adapt to the changes introduced, to interact differently and understand that digital change is irreversible with everything it entails, including a new culture that is very different from conventional uses and habits. We are facing a society that is discovering a new model of hybrid behavior that is self-regulating without pre-established norms.
Social networks and young people facing the digital challenge
The teams have been experiencing notable changes and the youngsters come with other approaches. If we talk about mobility, they can refer to the autonomous car, or the shared car managed by an app, but their scheme does not include the purchase of something that the day after acquiring it, loses value and generates expenses. At the labor level, they demand flexible hours, remote work and doing it by objectives. All this requires a readaptation, but are HR managers prepared for these changes? For this, it is essential to meet two requirements: that there be a will for human-machine integration on the part of the managers and, secondly, a reciprocal commitment, promoting innovation to improve efficiency and increase productivity.
Author: José Joaquín Flechoso Cyberquoting