Fri. Dec 8th, 2023


Disruptive technologies such as Artificial Intelligence and cloud services are becoming one of the next steps in the media and entertainment sector. This is endorsed by NTT DATA, at its International Broadcasting Convention (IBC), an event that is taking place between September 9 and 12 at the RAI convention center in Amsterdam. “The technology we offer today can make a substantial improvement to all streaming and broadcast services. This not only benefits companies, but will also have a direct impact on improving services for platform users”, explains Ruggero Di Benedetto, Head of Media Consulting at NTT DATA EMEAL.

Artificial Intelligence and Cloud

In a context in which OTT services have grown drastically, and knowing the highly competitive nature of the sector, the application of new technologies is crucial for the sustainable development of streaming and content providers. These technologies, based on Artificial Intelligence and services that can be provided by the cloud, are essential for the sustainability of streaming businesses. Among them are: HYPER, which helps data compressors to be up to 30% more efficient, achieving maximum quality, as well as greater agility in the implementation of new functions

NTT DATA the future of streaming will be marked by AI and the development of the cloud

Video Analysis Platform (VAP), a platform that enables easy interaction with AI capabilities, providing “human-assisted AI” to support operators in the most time-consuming tasks Video Quality of Experience (VQoE), which through of a set of continuous improvement solutions and services covers the entire video production and delivery value chain, including a diagnostic and monitoring platform capable of detecting and predicting failures in the user experience for proactive management and incorporating automated tests to view, capture, and analyze streaming video as end users see it.

By Alvaro Rivers

Award-winning student. Incurable social media fanatic. Music scholar. Beer maven. Writer.