Under the premise of promoting the VASS@400 plan, launched at the beginning of 2021, the company has announced the appointment of Sonia Pacheco as the new Global Chief Marketing Officer of VASS Group and member of its Management Committee. In this way, Pacheco will be in charge of leading the areas of branding, corporate marketing and communication in the main geographies in which the group operates. “I am delighted to join the VASS Group team in a very stimulating challenge such as being able to promote a successful Spanish company in the technology sector to the next level, raising its international presence and positioning in the strategic markets where it operates”, Sonia assured. Pacheco, new CMO of VASS Group.
Biography Sonia Pacheco
Prior to joining VASS Group, Pacheco was Director of Marketing and Communication for EMEA at Globant, where she led the corporate marketing, communication and employer branding areas in the EMEA region.
New appointment: Sonia Pacheco, Global Chief Marketing Officer of VASS Group
A noteworthy fact is its contribution to creating and consolidating one of the main global networking platforms, the DES Congress. Also, in 2021, she was recognized as ‘Marketing Director 2021’ by this magazine. Likewise, she is a member of EJE & CON (Executives and Directors) and MujeresTech and a Board member of the Digital & Innovation Club of ESADE alumni.