Digital transformation, despite the fact that it is a term that has been talked about for years, is still current. And it is that, practically all organizations have not finished with their digitization processes. In relation to this, the beServices experts have revealed 4 key factors that must be taken into account to face digitization successfully. Well, 75% of Spanish companies have already started their digitization process, according to data from EBS Business School. “Digital transformation is not a closed solution or product, it is a process to follow, a path of continuous improvement that requires a cultural and strategic change, because innovation is constant and we will continue to see the appearance of new technologies that will give a better response and they will solve new needs”, explains Francisco Rodríguez, general director of beServices.
4 digitization factors
These are the 4 key factors that must be taken into account to face digitization successfully:
Culture: Companies tend to centralize digital transformation in areas such as information technology or sales, without taking into account the impact that adapting its business culture to this reality can have on the company’s development. For a company to be successful in the digital ecosystem, it is necessary to have the right technological resources, but people also play a determining role. Companies must assume that they need to involve the members of the company in the new digital culture, so that they position themselves as the base, together with the technological resources, of a dynamic, competitive and innovative company.
Training: According to data from a study conducted by Salesforce, 73% of employees do not consider themselves prepared to acquire the digital skills they need; 76% do not consider themselves prepared for the future; and while 82% of respondents plan to learn new skills in the future, only 28% are actively participating in digital skills training programs. Spain, in its Digital Agenda 2025, establishes digital training among its ten priority axes, with the aim of ensuring that 80% of the population has basic digital skills at the end of their period. If companies fail to educate and train their employees in digital skills that allow them to adapt to the new digital environment, they will no longer fulfill the main objective for which they were hired: to add value.
4 key factors to face digitization successfully
Technology: Technology is one of the main engines of digitization and has proven to be essential for companies to be more competitive, efficient and resilient in the face of new changes, such as the pandemic. From beServices three technological solutions stand out, above the rest, as key pieces of a business digitization.
a. Cloud: Digital transformation is a process of continuous improvement that represents a structural change in the way companies operate; business models, operating processes, relationship with customers and partners, access to new technologies and cloud computing is positioned as the pillar for the technological development of companies, due to its flexibility, optimization of resources and the agility and flexibility it provides. In addition, it makes it much easier for companies to access new technologies such as IoT, artificial intelligence or machine learning, which, although their current penetration is low, will increase over the coming years.
b. Automation: Being more efficient, productive and effective are goals that companies aspire to with their digital transformation. Many common tasks and processes in companies consume a high degree of technological and human resources, for tasks that are repetitive and of little value, making this consumption of resources not productive for the company. With the automation of these tasks, companies can improve their productivity and efficiency, in addition to being able to take advantage of these resources for tasks and processes that add value.
c. Business Intelligence: The volume of information is growing daily, according to an IDC report, the volume of data generated in 2025 will be 175 times greater than that generated in 2011. Digital transformation processes must be customer-oriented, and in this sense, business intelligence It allows you to broaden your vision and get to know him better. It is very important that companies are clear about what they want to obtain from the data, since the great competitive advantage occurs when we can translate the data according to the business.
Talent: Technology is a fundamental part of the digitization of companies, but it is not the only variable in the equation. Without the involvement of people, the digitization process will not be successful. Therefore, it is very important that companies have the ability to attract and retain digital talent in their teams and, at the same time, adopt a collaborative innovation model: co-innovation. Technological innovation is constant and it is impossible to try to solve the challenges of the market on our own. The combination of talent and experience between companies allows value to be created through new products, services and processes that can accelerate and ensure the success of digitization. For example, in the case of legal agencies and law firms, their value does not lie in technology, but the fact of working with an IT consultant, with qualified technical and business personnel, can allow them to improve the quality of service and offer a better experience to its customers through technology, focusing its efforts on what really adds value: human service.