Mon. Apr 15th, 2024


Talking about digital transformation has become a constant for companies of all sizes. The pandemic was the necessary acceleration for a process that, although it had already begun in our country, seemed far from being a reality. Now, according to data from EBS Business School, 75% of Spanish companies have started their digitization process, however, we are far from being able to speak of a completed process. Innovation is a constant, so in the coming years we will continue to see the appearance of new technologies and the development of many others. The work context is gradually changing until it becomes digitized, autonomous and intelligent. Faced with this situation, companies cannot rely on implementing technology and expecting it to generate results on its own, since digitizing a process is not enough to achieve the objectives. With an increasingly complex digital environment, there is no single formula for digital transformation and each company must find its formula for the success of its business. In this sense, the Entelgy consultancy considers that three sections must be taken into account within a digital transformation process.

Three factors to make a successful business digitization:

Data as base

One of the most direct consequences of the implementation of digital technologies is the immense amount of data that business activity can generate. These data, when properly processed, become valuable information for the business. Thanks to data analysis, companies can obtain new analytical perspectives, find points of inefficiency in processes and be able to solve them in the most intelligent way, implement machine learning technologies and automate the most tedious tasks, among many other applications. The storage, management and custody of data have become one of the great challenges for organizations around the world.

cutting edge technologies

Although many companies have already begun to introduce digitization technologies in their business processes, it is necessary to continue updating and seek to be at the forefront of the sector. Technology has proven to be fundamental in helping companies to be more competitive, more efficient and more resilient in the face of changes that may arise. For example, those that had already begun their digital transformation were the ones that best resisted the first impact of the pandemic. Currently, the most cutting-edge technologies are those linked to process automation, Artificial Intelligence and Process Mining.

Lean on innovative talent

Companies are the people who form them and success is closely linked to internal talent. Employees must be able to provide creative solutions, in addition to digital experience, and for this, companies need to generate new digital capabilities, and be able to attract this new talent. However, retaining talent is an increasingly complicated task, employees are no longer satisfied with salary and good conditions, but demand benefits that contribute to feeling accomplished and satisfied, an objective that companies must keep in mind and for the that the digitization of work becomes an important ally. In today’s business world, collaboration is key, so relying on innovative partners is also essential. Organizations must develop symbiotic relationships with start-ups, academics, technology providers and other business players in the ecosystem to achieve their goals. “Once we have implemented the most innovative technology in companies, the challenge is to transform the business through them. With the automation of processes and Artificial Intelligence as allies, and always relying on the new digital talent of people, we can manage to improve the operating model, moving towards Intelligent Operation models “says Miguel Ángel Barrio, Director of Business Development and Transformation of Entelgy

By Alvaro Rivers

Award-winning student. Incurable social media fanatic. Music scholar. Beer maven. Writer.