Wed. Apr 17th, 2024

Editorial: Gaming / Facebook / Twitter / YouTube / Instagram / News / Discord / Forums / Telegram / WhatsApp We are a few days away from the premiere of Horizon Forbidden West, the new game from Guerrilla Games for PlayStation 5 and PlayStation 4. It is very likely that you have been excited to play it since its launch and today Sony gives you a very good reason to do so. What happens is that you will help to reforest our planet if you play it in its first weeks. Through its website, PlayStation announced the Play and Plant program. This is an advertising campaign for Horizon Forbidden West with which Sony promises to do the planet good by planting a lot of trees thanks to the help of the Arbor Day Foundation.
In case you missed it: It’s official: LEGO will release a fabulous Horizon Forbidden West set The mechanics will be like this: Sony promised that it will plant a tree for each player who unlocks the Horizon Forbidden West Reached the Daunt trophy before March 25. This is a trophy that is automatically unlocked during the first few hours of the Horizon Forbidden West story. The objective of Sony and Arbor Day Foundation is to finish 3 reforestation projects in the United States. To be exact, these are forests in Wisconsin, California and Florida that are in a state of deforestation that endangers their inhabitants and nearby communities. For this, Sony estimates that 288,000 trees are needed to complete this project. The promotion will end on the established date or when the 3 projects are completed.
Related Video: Horizon Forbidden West – Gameplay Presentation

An interesting marketing campaign for Horizon Forbidden West

This is certainly a marketing campaign, but one that is interesting for several reasons. The first is because Sony is working to have a positive impact in the world, especially for communities that are endangered by deforestation.
Find out: They make a graphic comparison of Horizon Forbidden West on PlayStation consoles Another point for which we see it as a good campaign is because it is related to Horizon Forbidden West. After all, in this adventure Aloy is on a mission to save the Earth and now players can do their bit to do just that in the real world by playing Horizon Forbidden West. What do you think of this marketing strategy? Do you think it is a good idea? Tell us in the comments. Horizon Forbidden West will arrive on February 18 on PlayStation 5 and PlayStation 4. You can learn more about this Guerrilla Games project by reading our review or by visiting its file.

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