The Valentine’s Day It is celebrated on February 14, while White Day in Japan is celebrated a month later, on March 14. White Day was not actually established until the 1980s, when the Japan National Confectionery Industry Association successfully campaigned to introduce a “response day” for men to reciprocate the gifts they received from women on Valentine’s Day.
The day was so named because the color white is considered a symbol of purity and is closely associated with an innocent type of teenage love in Japanese culture. On White Day, men are expected to give girls gifts worth about two to three times what they received a month earlier. If the man does not return any gifts, it is considered contempt, while simply giving the equivalent amount of chocolate that they received is perceived as a signal that they want to end the relationship. On the anime industry side, multiple franchises released commemorative illustrations, videos, and wallpapers to celebrate Valentine’s Day:
Fate/kaleid liner Prisma Illya

Tonikaku Kawaii

Yahari Ore no Seishun Love Comedy wa Machigatteiru


Takt Op Destiny

Tantei wa Mou, Shindeiru

Gotoubun no Hanayome

Honzuki no Gekokujō

Princess Connect! Re:Dive

main princess

Grand Blue & Temple: No One Can Live on Loneliness

Kawaii dake ja Nai Shikimori-san

Kimetsu no Yaiba

Watashi ni Tenshi ga Maiorita!

Gotoubun no Hanayome (Video Game)

Sono Bisque Doll wa Koi wo Suru

Tokidoki Bosotto Russia-go by Dereru Tonari no Aalya-san

BanG Dream!

Project Sekai: Colorful Stage! feat. Hatsune Miku

Super Sonico (Super Pochaco)